Here's a real example of the report you get — built for a fictional Kampala plumber, "QuickFix Plumbers". It shows the overall score, all seven areas, a competitor gap, and plain-English fixes. Your own report follows the same format, with your numbers.
✓ Real checks · ✓ No jargon · ✓ Competitor gap · ✓ DIY & done-for-you fixes
Every report opens with this snapshot: who was audited, when, and one honest overall score. The number is backed by checkable signals, never a black-box figure.
A typical service-business score: solid foundations, but losing leads on local visibility, AI search readiness and follow-up.
The scorecard turns one overall number into the seven areas we check. Each line shows what passed, what's costing leads, and how serious it is — in plain English.
Add a competitor and the report shows the gap side by side. This is the section that explains, in seconds, why the phone rings for them and not for you.
| Signal That Wins Local Leads | ⚡ QuickFix Plumbers | Kampala Pro Plumbers |
|---|---|---|
| Google Business Profile optimised | ✗ Half-finished | ✓ Fully optimised |
| Google reviews | 12 reviews | 84 reviews |
| Shows in the local map pack | ✗ Rarely | ✓ Top 3 |
| Structured data for AI search | ✗ None | ✓ Basic |
| Recommended by ChatGPT / Gemini | ✗ No | ✓ Yes |
| Mobile load speed | 4.8s slow | 2.1s fast |
| Click-to-call & WhatsApp enquiry | ✗ Missing | ✓ Both |
| Automated follow-up on enquiries | ✗ None | Partial |
The competitor isn't a better plumber — they're just easier to find and easier to contact. That's exactly why a business doesn't show up on Google, and all of it is fixable.
Every finding lists the same three things: what's wrong, why it costs you calls, and how to fix it yourself. The done-for-you option is always there, but it's never required.
With no structured data, AI search engines have nothing to read. So when someone asks ChatGPT for a plumber in Kampala, this business never comes up — and only 1.2% of local businesses do.
The profile is missing services, photos and posts, so the business drops out of the local map pack — where most "near me" plumbing calls are won.
There's no click-to-call, WhatsApp button or follow-up. People who do find the site have no easy way to make contact, so the lead is simply lost.
Only 12 reviews and a 4.8-second mobile load. Because AI favours well-reviewed businesses, both quietly push customers toward the faster, more-trusted competitor.
Get your real score, your seven-area scorecard, your competitor gap, and a priority plan to turn searches into phone calls and bookings. It's free, and reviewed by a real person.
Run My Free AuditThe statistics cited on this page are drawn from the following published sources:
AI tools recommend only 1.2% of local businesses — SOCi 2026 Local Visibility Index.
35.9% of local businesses appear in Google's local 3-pack — SOCi, 2026.
Businesses that AI does recommend average 4.3 stars — SOCi, 2026.
46% of all Google searches have local intent — BrightLocal.
Scores shown are illustrative — "QuickFix Plumbers" is a fictional business used to demonstrate the report format.